Stena Line - Privacy Policy

Stena Line Limited ("Stena Line") respects your privacy. This Privacy Policy explains how any personal information you provide on our site is processed and used by us. This privacy policy is designed to protect you, by informing you on what personal information is collected, what we do with that information, with whom we share it, and the methods we use to collect it. Your use of the Stena Line website is subject to your agreement with this policy.

Stena Line is committed to the principles of the 1998 Data Protection Act and any digital marketing efforts we undertake adhere strictly to these principles.

Information we collect
Stena Line may require personal information about you when you sign up to receive Special Offers via email, register to join our Extra loyalty club, make an online booking, if you create a user profile when making a booking, if you enter competitions, complete a feedback form or register to request a brochure. From time to time we will also conduct customer surveys where we gather your feedback.

We also collect information about your use of the Stena Line website from cookies.

Why do we collect this data?
Your data is used in order for Stena Line to continuously improve our services to you and to ensure that you get the best out of site.

In order to enable you to find the best product to suit your needs, the collection of personal information is limited and always voluntary. As a user you may opt-in to receive information from us, for which we require only basic personal information.

We do not collect further data without your permission and you are always able to update your personal details provided to us and also to unsubscribe so as not to receive any further information from us.

Cookies and Log Files
Cookies are pieces of data that can be automatically created on your computer when you visit a website. We do use cookies in some parts of this site but only to help you to use the site. We do not collect any information about you using cookies.

Log files allow us to record visitors' use of the site which we use to make changes to the layout of the site and to the information in it, based on the way that visitors move around it. Log files do not contain any personal information about you or information about which other sites you have visited.

This website uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

Targeted Content
The information you provide to us enables us to build up your profile, thus ensuring that upon each visit to the website or when an email featuring latest offers is delivered to you, that it is relevant.

Stena Line uses a web traffic reporting tool to collect and collate generic information on all our site traffic. This information is only ever represented in aggregate format.

One tag we use is Flashtalking, read more here about the details.

Online Booking
When making a booking or requesting a brochure online, Stena Line will require you to provide personal details to complete your particular request. The data you provide is retained including your purchase history as well as the data collected when you use our services and facilities. Your credit card details are not retained or kept on file by Stena Line.

If you have not opted-in to be contacted for marketing purposes, you will not receive promotional material from Stena Line.

Third Parties
Stena Line does not sell or pass on your personal details to third parties. You will not receive direct marketing from companies outside of Stena Line.

Stena Line uses a third party company to manage the collation, processing and storage of your personal data. The company is a leader in data processing and management and was carefully screened by Stena Line to ensure maximum protection of your privacy and the security of your personal details. The company uses your personal data in accordance with the instructions we provide to them.

Changing your personal details
Whenever you receive an email you will be able to link to your personal profile to update it. In addition, if you have created a user profile when making a booking, you can edit your details via the "My Login" link on the top navigation bar. You can also email or with the changes to your details.

If you would like us to stop sending you marketing communications, we offer simple ways for you to unsubscribe. When you receive an email from us, you will have the option to unsubscribe. You can also send an email to or with your unsubscribe request. Please provide us with your name, address and email address in order to facilitate your request.

If you tell us that you do not wish to receive further direct marketing, you will still receive communications confirming and servicing any bookings you make with us, and, if you are an Executive Club member, we will continue to keep you informed about your membership benefits and entitlements.