Stena Line has just completed the full integration of the Liverpool and Heysham routes which it acquired from DFDS. Since approval for the purchase of the routes was given in June, a major systems integration project has been underway to integrate the new routes onto Stena Line’s Irish Sea business.
The addition of the new routes brings the total number of Stena Line routes on the Irish Sea to six including Stranraer-Belfast, Holyhead - Dun Laoghaire or Dublin Port and Fishguard.
Stena Line Area Director Michael McGrath said: “Integrating a £40M business takes a lot of planning and teamwork. To do it in a matter of months has been a fantastic achievement and I’m delighted to confirm that from Monday 26th September, both the Liverpool and Heysham routes will be firmly established and integrated within Stena Line’s day to day business operations.
COMING TOGETHER....Stena Line’s Managing Director Gunnar Blomdahl (centre) joined Area Director Michael McGrath (right) and Hotel Manager Ray Leahy (left) on a recent visit to Belfast to get a first hand view of the Integration project.
Obvious examples of the integration are the livery on the ships and the signage at the terminals. Behind the scenes there has been a colossal amount of work carried out to ensure that all our booking, pricing, financial and marketing systems and procedures have been applied to the new routes so that no matter when, where or how our customers book and use the new routes they will be a seamless part of the Stena Line business model.
A lot of preparation work has also been carried out with our freight and travel trade customers bringing them up to speed on the use and benefits of the new systems and ensuring a smooth transition takes place on the 26th September. The feedback to date from customers has been very positive and we are all looking forward to the new routes being fully fledged members of the Stena Line family.
On the Irish Sea we now have a formidable range of options for our freight and travel customers with an expanded choice of routes, sailings and ships. In fact, our customers can even choose to go out with us on one route and return on another one of our routes as part of a seamless booking system, that’s real customer choice”, he concluded.
NOTE TO EDITOR: For further information please contact Lawrence Duffy of Duffy Rafferty Communications on Belfast (028) 9073 0880.